Signarama Burswood was striking out on its own and wanted to establish a strong online presence with a digital marketing campaign, but they weren’t sure where to start and were a little bit overwhelmed by all the jargon, terms and services being thrown at them. They were looking around for a full service digital agency when they found us, and after a great phone call, they were believers.
We talked them through how we would run their campaign and why. Explaining everything simply, and with complete transparency before starting them on their digital marketing journey.
Having had no prior digital experience, they were a blank canvas. We had to begin the campaign from scratch, and not only prove that this works, but that we were the right agency for them. This meant a campaign that was actionable, measurable, and most importantly, had a clear cut return on investment.
From the offset we tackled the challenge from three fronts: a new website, Google AdWords and SEO. Combining these three together made a formidable marketing stream that would direct users on a complete sales journey from when they identify the need, to completing a transaction.
Signarama were surprised at how effective a digital campaign could be, and how quickly the whole process could be conceived and implemented. The initial stage of driving users to the site was a success, as they saw 97% more sessions, 134% more users, and a 207% increase in how much time users were spending on the new site compared to the old. After capturing the users, the new website did the trick, with conversion rate seeing a 58.4% increase, and the whole process has a 78% ROI. Signarama Burswood now has an established digital marketing revenue funnel that is showing a positive ROI and increasing their revenue, even to this day!
Signarama Burswood weren't sure what to expect when we started their digital marketing campaign, and they have been pleasantly surprised, to say the least. They are now an industry leader in Perth, with a significant portion of their customers coming through their online channels.
Increase in Average Session Time
Increase in Conversion Rate
Increase in ROI
Online Revenue Stream