Trusted by leading companies:
Effective PPC services for your business
Reach your target audience with impactful ad copy
Increase qualified leads and sales
Optimised for results
Improve CPC and consistently appear above competitors
100% visibility across your campaigns
Drive targeted traffic and increase ROI with PPC
Put your brand in front of thousands, and only pay when they click on your ad. It’s not too good to be true — this is exactly what pay-per-click advertising (PPC) offers. PPC is a powerful lead and conversion machine that allows you to reach your target audience online, drive qualified traffic to your website, and encourage them to convert.
As the leading paid search company in Australia, we’ll help you get more leads and sales using the power of Google Search. Our search analysts get your business to appear at the top of search at a lower cost-per-click — allowing you to appear on top of your competitors, drive more traffic, and win more conversions.
Minimise wasted ad spend with targeted campaigns
Put your brand in front of relevant, high-intent users who form part of your target audience. Filter out irrelevant customers. Drive qualified traffic to your website. With Google’s sophisticated targeting capabilities, this isn’t a pipe dream. It’s reality.
We work closely with you to reach potential customers online with focused targeting and compelling ad copy. This means every dollar you spend on PPC advertising has a higher likelihood of converting — and you’ll benefit from more leads and sales at a lower cost.
Optimised campaigns for maximum return
There’s always an opportunity to improve ROI with Google Search. Whether it’s continuously outranking your competitors in search results, honing ad copy to encourage conversions, or reaching new audiences, optimisation is a must-have for any PPC campaign.
AdVisible is a Google Premier Partner, which means we understand exactly how to finetune your campaign for performance. Our team monitors your ads then uses this data to refine your ads. Translation: you’ll benefit from more traffic, lower ad spend, and better ROI.
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Our Google Search process
AdVisible began as a paid search company, so rest assured that we know how to help you get the most from Google Search. Our four-step process has helped businesses just like yours achieve real results — time and time again.
We take an honest approach to create an effortless and enjoyable website solution for your business.
1. Discovery and onboarding
We’re an extension of your team, and we want to learn everything there is to know about your business. During this stage, we’ll talk through your goals, get to know your audience and analyse your competitor performance. Our analysts also go over your current PPC campaigns with a fine-tooth comb to understand what’s worked and where there’s room for improvement.
2. Campaign strategy and tracking
Armed with their insights, expertise and experience, our PPC advertising experts build out your campaign using industry best practices, proven structures and setups. We also get your tracking set up ASAP, in order to track your results and pinpoint how your campaigns are performing.
3. Ad targeting and copy development
We put Google’s incredible targeting capabilities to work for your business. We use and test specific targeting, from demographics to locations and time scheduling, to help you reach your audience in the most effective way possible. Our copywriters also get hard to work creating engaging ads that capture prospects and drive them to action.
4. Reporting and optimisation
Lasting success in Google Search depends on two things: tracking, and optimisation. We report your results to you with 100% transparency on a regular basis, so you know how your account is progressing. At the same time, we leverage the latest campaign management tools to optimise your account for rankings, leads, conversions and ROI.
What People Say
“I was expecting AdVisible to show me some changes within about 6 months. But within the first month, I already saw increases in sales. I went from doing probably 4 sales a week to about 4 sales a day, almost overnight and it’s only grown from there. So it’s been a pretty amazing experience to see how fast the growth has actually happened with the help of AdVisible.
I’d definitely recommend, at least, have a chat to AdVisible, they can talk you through your options, they give you a very professional quote, just the time and effort that went into that quote, was impressive enough for me to say, I want these guys working with me.”
“A lot of the agencies told us what they could do… but none of them answered the questions we really wanted to be answered. But when we met AdVisible they asked us all the right questions.
Other than delivering a fantastic website that works really really well, the biggest benefit has been working together on an ongoing basis. I actually think the benefits of working with AdVisible, have been greater and greater the longer we’ve been partners. We continue to see great improvements as an ongoing basis now years down the track.”
Running your own business is tough, and we completely underestimated how much work it would be. Having a professional digital marketing agency such as AdVisible on board when we launched, helped us with the work load immensely. The AdVisible team used their expertise to help us kickstart our social media presence and also created a fully customised, easy to use and functional eCommerce website. This website met all our requirements and exceeded our expectations.
What’s even better is the team’s genuine interest in not only our brand and products, but also our continued growth.
After being locked into a 1 year contract with another company managing our SEO and AdWords campaigns, we were left very disappointed by their lack of understanding of our business, with their poor results and a change in Account Manager 6 times in the one year. When our contract was over we couldn’t leave quick enough and went in search of a company that could deliver what they promised.
If you want a team dedicated to ensuring your success, I cannot recommend AdVisible more highly – they truly deliver on their guarantee!
Frequently asked questions
What is Google Search?
Google Search is a form of pay-per-click (PPC) advertising that helps you put your brand at the top of Google’s search engine results pages. These listings appear in the same format as search ads, and show up before organic, or ‘free’ search results. If you want to get your business to the top of search engine results quickly and consistently, this is one of the most effective ways to do it.
So how does advertising work on the Google Search platform?
Google Search operates like an auction, where you bid for a spot amongst the paid search results when your target audience looks up certain keywords. As an example, someone might search “best mechanic near me”. If you target and win the bid for that keyword, your ad will show up at the top of the results. If a user clicks on your ad, you pay Google for that click — hence the name “pay per click”.
How can Google Search help grow my business?
Everyone uses Google. That’s not an understatement; it’s the truth. Billions of searches are conducted every single day on Google, and your target audience regularly uses this platform to research, browse, and purchase products and services. If you run ads on Google Search, you can put your business in front of customers who are already interested in what you’re offering — and direct that interest straight to your business. It’s one of the most effective ways to drive qualified, targeted traffic to your website online.
Google Search is also known as a form of performance marketing, because you pay for performance, not exposure. With traditional advertising methods, you might invest in a placement in a magazine with 10,000 readers without any guarantee that those 10,000 people are going to see your ad or visit your website. With PPC services in Australia, you only pay for the people who click and visit your website. In other words, you pay for results.
What is the best approach for Google Search?
The age-old marketing approach still applies in the digital space. You need to reach the right people at the right place, at the right time, with the right message — and on Google Search, the most effective way to do this is through targeting, messaging and optimisation.
A paid search company worth their salt (like us!) will tell you that Google Search is a constant process of tweaking, testing, learning, and improving. It takes time to set up the campaigns. Then you need to give your campaigns enough time to acquire a large enough data set to analyse performance. Once that’s all done, you need to analyse the results, update your campaigns, rinse and repeat. If you’re not doing this, you’re throwing a good portion of your ad spend down the drain.
At AdVisible, we champion this results-driven approach. Our team of analysts, strategists and PPC experts focus on monitoring and optimising your campaigns for performance, so you get the ROI you deserve. And no matter what the results are, you can rest assured that we will report on your results with complete transparency and honesty.
What are common challenges with Google Search?
The biggest challenges that businesses run into when they start Google Search is understanding how to optimise their ad spend. It’s easy enough to set up a PPC campaign and set your budget. However, ensuring that you’re paying for clicks that convert and getting the most bang out of your advertising spend…well, that’s a different story.
From targeting to compelling ad copy, there are a lot of components that go into an effective Google Search campaign. That’s why it’s best to partner with a leading PPC management agency like AdVisible. We’re well-versed in Google Search: our analysts understand the ins and outs of the platform, and have a wealth of experience in delivering campaigns that get results. Learn more about our process here.
How long until I see results from Google Search?
It’s easy enough to get your PPC campaigns up and running. However, to truly see meaningful results on your bottom line, you need to run your campaigns for a while, then review the results, optimise, and repeat. Because of this, it can take anywhere from 30 to 90 days before your campaign is fully optimised for performance and results.
Even when you’re getting a return that you’re happy with, it’s still important to keep improving and optimising your campaigns. There are always opportunities to fine-tune your campaigns for new keywords, return on investment, and conversion so you always stay one step ahead of the competition. That’s why at AdVisible, our analysts constantly.
How much does Google Search cost?
PPC runs on an auction basis, so there’s no hard and fast answer for this one. The amount you pay for your clicks might be different to your competitor, and it will certainly be different to another SME who’s running a business in another industry. This is because your cost per click comes down to a number of factors, including the ad position you’re shooting for, your targeting, how competitive the keyword is, your ad relevance, and your quality score for that keyword.
Bid prices can range from $0.05 to the top end of $80.00 per click in hypercompetitive industries. We generally find that prices for keywords fall into a range between $0.50 to $5.00.
However, don’t worry too much about costs blowing way out of proportion. The best part about Google Search is that you can control exactly what you spend with a monthly budget. On top of this, the right PPC management agency can help you identify the best performing keywords, optimise your campaigns and finetune your landing pages to lower your CPC and improve your return on ad spend.
How do I find the right Google Search provider for me?
There are a number of agencies offering Google Search services, but that doesn’t mean they’re all stacked equal. The ideal PPC agency should have a sound knowledge of Google’s advertising platform, and be obsessed with getting the best performance out of your ads. They should also work hard to truly understand your business and what you’re trying to achieve, so your ads can deliver the best ROI possible.
At AdVisible, we tick all of those boxes (and more). As a Google Premier Partner, we’re the creme de la creme when it comes to PPC services in Australia. This certification is only given to the experts that have a proven track record of delivering game-changing results, and demonstrate an extensive knowledge of the platform. We’re also results-driven and constantly optimising campaigns for ROI — because at the end of the day, when you win, we win.
But don’t take our word for it. We’ve helped thousands of businesses just like yours grow their business using Google Search. Take a look at some of our case studies here.
Why is AdVisible a leading provider of Google Search services?
We’re passionate, experienced, and committed to your success. It’s not just about winning clients for us. We want to support your growth with savvy, targeted digital marketing that drives leads and conversions.
For well over a decade, we’ve been driving traffic, leads and sales for brands — and getting incredible ROI. With a killer team of search specialists, a proven process for success, and complete transparency in reporting, we truly believe we are the best paid search company around (and our happy clients agree!).
If you want to learn more about how we can transform your digital marketing game using the power of Google Search, get in touch with us now.