Case Study: Transforming Bisley Workwear's Digital Presence with AdVisible

0 Decrease in Cost Per Conversion
0 Increase in Impressions for Safety Coveralls
0 Decrease in Average CPC

Overview

Bisley Workwear, a leader in the Australian workwear industry for over 60 years, sought to transition from a B2B to a B2C model. By partnering with AdVisible, they aimed to enhance their digital presence and eCommerce capabilities.

Key Achievements

4700% Increase in Clicks for Women’s Workwear: A targeted approach led to a massive surge in engagement for women’s safetywear.
445% Increase in Monthly Transactions: Optimized strategies resulted in a significant boost in monthly sales.
400% Increase in Impressions for Men’s Workwear: Improved visibility and engagement for men’s products.

Challenges

Bisley needed to move away from a wholesale-dependent model and establish a strong online presence to match their market leader status. Their existing digital marketing efforts were underperforming, necessitating a comprehensive overhaul.

They tasked AdVisible to develop an online marketing strategy to optimise their underperforming site and transform it into an eCommerce brand that matched their market leader status.

Strategic Approach

Google Ads Optimisation

Account Restructuring: Identified underperforming elements and restructured the account for scalability.
Keyword Focus: Allocated budget to high-ROAS search terms, ensuring maximum impact.

SEO Enhancement

Site Navigation Improvement: Addressed overly general navigation to better market specific product categories.
Keyword Analysis: Conducted in-depth research to align with top-performing eCommerce sites, enhancing Bisley’s search rankings.