Big Fun Enjoys a Big 311% Jump in Conversions

0 Increase in Traffic
0 Increase in ROAS
0 Increase in Conversion Rate

Project Overview

Big Fun is an amusement park hire that provides everything from mechanical bulls, sumo suits, jumping castles, dunk tanks and virtual reality games, to photobooths, and fun foods for attractions in Sydney, Canberra, Melbourne, Brisbane and Perth.

While they had a colourful and interesting offering, their conversion rates through the website were less than appealing.

Our Proposal

Big Fun approached AdVisible to improve their online visibility and increase sales from their website. We put together a comprehensive digital marketing strategy consisting of a Website redesign, AdWords, Remarketing, and SEO, that would address all of their challenges.

Objectives

Improve ranking in organic search engine results
Drive qualified traffic to their website
Increase conversion rates
Optimise AdWords and remarketing campaigns for leads and conversions

Strategy & Awareness

Big Fun needed help generating revenue, and as their website was the primary point of contact for inquiries, they knew it was time to improve. Our team ran a thorough audit that helped us identify the issues;

Outdated Web Design
Poor performing SEO keywords
Weak and/or unsubstantial backlinks
Poor Performance Search and Display Ads (Google Ads)

Our Approach

Major Website Update

Big Fun previously grew largely through word-of-mouth, but over time they recognised where growth would stop. We created a professional website for them through;

Streamlined layout
Animated (video) landing image
‘Features Attractions’ on the main page

UX Design

As digital marketers, we also wanted to make sure that the website’s user experience was as smooth as possible, we;

Always accessible categories through a moving top header
Added helpful descriptions to featured attractions
Created a flat site structure for clear user flow

The result was a website that was easy to navigate and interact with!

Keyword Planning

As organic growth was a priority of Big Fun, we knew a game-changing strategy for the client would be SEO. Our audit revealed they direly needed a better keyword plan;

Generic high-volume search keywords
Location & intent related keywords
Finding new emerging keyword trends

This helped make Big Fun easier to find online!

Meta Data Clean Up

Besides keywords, another heavy component of our SEO analysts had been systematically going over Big Fun’s metadata;

Fixing duplicate meta descriptions
Adding appropriate Meta Titles, Descriptions and URLs

This helped build Big Fun’s authority and made pages easier to rank!

Remarketing

As a B2B, Big Fun was appealing to a smaller and more niche audience base. For this reason, our marketers went heavy on remarketing in our Google Ads. This meant;

Lower CPAs
Higher Conversions

As a result, Big Fun saw a 311% increase in their Google Ads conversions!

Company Testimonials

Our new website design worked hard to deliver for Big Fun, which allowed the client to work with some big clients of their own. We wanted to showcase this for them;

Added thumbnails of TV show clients and text on the main landing image
Added a rotating system to not visually overwhelm

Now Big Fun has only continued to grow in credibility!

Results So Far

112% Increase in Traffic

Google Ads, SEO and Web Design was no match for the competition and we saw Big Fun start to leap up in Google's SERPs. This meant more people were able to find and enjoy what Big Fun had to offer with a 112% increase in traffic!

281% Increase in ROAS

Our combined digital marketing strategy and Google ad management helped maximise the results our client would get out of these ads while minimising cost. This meant that we were able to increase their ROAS by 281%, and drive CPC down by 72%!

311% Increase in Conversion Rate

Getting more conversions was the main goal that Big Fun wanted to achieve, and we're happy to say that with our strategy we delivered. With a sharp 311% increase in conversions from our efforts!